When Tribe decided to clean up their hummus by removing all artificial ingredients, they came to us to create packaging that reflects their natural, real story.

We maintained the equity in their logo and signature black-rimmed tubs, and developed a clean and modern design that focuses on their range of amazing flavors.

“Pause for Thought played an integral part in the development of the packaging design using the consumer insights developed from our primary and secondary research. Their ability to remain nimble and quick played a key role in the brand re-launch occurring within 9 months,”

– Alan Graham, vice president, Marketing, Tribe Mediterranean Foods.