SmarterKids
SmarterKids provides high quality, fun toys and products that are specifically designed to help with learning and development.
Pause for Thought were assigned to create the brand from strategy to identity to launch.
Our targeted approach appeals to involved parents who understand that learning happens when educational toys are fun.
With an editorial approach, the photography captures moments of joy and the feeling of abandon that parents want for their kids when they play.
Scenes are set on a floor or at a table in neutral, modern environments that focus attention on the toys and kid’s expressions.
