Adler Planetarium

The Adler Planetarium connects people to the Universe and each other. Whether it is introducing a guest to the Ring Nebula, a neighborhood school to a community partner, a research team to a network of citizen scientists, or one staff member to another, the Adler’s focus on meaningful connections dates back nearly a century.

Our brand design centers around a new logo symbolizing an orbit of influence with Adler at the center. The circular planet is propelled upwards with gravity assist, symbolizing how the Adler inspires people to ’reach for the stars’.


The Adler is now realizing Max Adler’s original vision by delivering science for everyone by everyone.