Shapermint’s mission is to inspire confidence and embrace body positivity through supportive apparel that celebrates every woman.

Pause for Thought lead the creative team, launching the the identity, and expressing the brand through print and digital applications.

With over six million customers each year, Shapermint has become the leading online marketplace for inclusive shapewear.

Extending the brand’s reach, we developed Shapermint Essentials for QVC and leading fashion retailers such as Nordstrom and Belk. Packaging, signage and clear communication ensures an easy customer experience.