Morton Salt

Morton Salt has been enhancing everyday moments in the lives of people since 1848. We helped Morton align their extensive product portfolio across their lines of business with a fresh look for the corporate brand and their consumer packaging. 

With the care it takes to evolve heritage brands, we lovingly updated the Morton Salt Girl–the face of the brand for more than a century.

Morton Salt continues to break new ground into the 21st century with new partnerships, new products, new accolades and new beginnings for the brand in China.