Advantage Care Physicians

Founded by EmblemHealth with the merger of 5 physician practices, ACP is the largest primary care and specialty care practice in the New York area. For the launch of the brand we developed a logo and dynamic look & feel that reflected the ever-changing face of healthcare with a more personal and hands-on approach.

We also developed a custom internal motivational program for ACP employees to help unify and align the organization around their core values. We created the name and a custom mark to identify the program as well as unique icons representing each of the values.