jpeg-4Pause for thought sat down with Rob Matzkin the founder of Booze Carriage to learn how they’re capturing consumer trends, building loyalty and reaching new audiences.

Tell us about your brand offering?

We deliver beer, wine and top-shelf spirits anywhere in Manhattan in 60 minutes or less—for the exact same price as an in-store purchase, with no delivery fees.
How do we do it? We partner with local stores and charge them for the marketing and technology platform that brings them business – we’re the Seamless for booze!

How did you get started?

We invented the space, so first we had to figure out how to get through the bugs, hurdles and legal obstacles. It was a huge challenge that we took one step at a time, and our goal is to always deliver exactly what we promise.

What consumer trends inform your brand?

There’s a tremendous amount of activity in same-day delivery. eBay, Google and now Amazon are working toward this. People want things “NOW” and I think the next generation internet is going to focus on getting things quicker. People always want to shop and traditionally, the principle is that you go to the store and get it immediately. If you can offer convenience and fulfill that impulse in an on-line platform that’s a winning formula!

How have you reached new audiences?

We do a lot of guerrilla marketing. We have a viral product so we do a lot of grassroots stuff like cocktail give-aways. You have to be cutting-edge, innovative and creative. There’s a tremendous amount of noise in the entire industry so you need to make yourself unique.

What inspires you?

In Pursuit of Elegance by Matthew May is an inspiration. I am a big believer in simple solutions and our core message is simple. It’s a matter of being at you door in the same amount of time it takes you to go to the store and back—for the exact same price.

What does success mean to you?

Having a great idea and making it happen. I love what I do everyday, I have great friends and a great lifestyle. That’s success to me. But do I have bigger, broader goals? Absolutely!