In today’s fast-paced world, the way we get to know and experience brands is often through their online presence. If the user finds the online brand experience frustrating and negative in any way that perception will affect their overall impression of the brand itself and will deter them from returning to the site. A thoughtful experience has become critical for user engagement; it maintains the reader’s attention and ultimately gains their loyalty and trust.
That’s why at Pause for Thought, before beginning work on a project, we step back, collect strategic information, and determine the end goal of the brand and its online presence. By starting with the end in mind, we create a thoughtful user experience that delivers a more meaningful and engaging brand journey.
Catholics Confront Global Poverty (CCGP) is an initiative of the United States Conference of Catholic Bishops and Catholic Relief Services. As the official voice of the Catholic Church in the U.S., they call on Catholics and our nation to defend the lives and dignity of people living in poverty worldwide, through advocacy and action.
The end goal of the website is just that, advocacy and action. The most immediate action desired is for users to send an email through the website to their member of Congress, advocating for change relative to one of the pressing issues affecting global poverty today. They also have other methods for the user to advocate including beneficial tools and numerous educational resources.
Our solution delivers a seamless user experience by presenting the issues at hand, directing the user to the desired action, showing them the impact they can have and finally inviting them to join the cause.