Catholic Relief Services assists more almost 100 million disadvantaged people in 93 countries on five continents. Though rooted in the Catholic faith, their operations serve people based solely on need, regardless of their race, religion or ethnicity.
We helped CRS increase recognition of their mission by developing a new branding identity system. An optimistic aesthetic has helped CRS build support, raise funds and ultimately, increase their impact on poverty.
In addition we created a detailed brand guideline with collateral templates to provided efficiency and cost saving both in their US and oversees operations.