Category: BRAND LAUNCH

We’ve seen design get simpler. We’ve seen brands stand for more. And we’ve worked, along with our clients, to bring voice and connection to the brands we believe in.

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The Lupus Research Alliance unveiled its new brand identity and strategic vision at its inaugural gala at The Waldorf Astoria. The merger represents the unification of three leaders in Lupus Research: The Alliance for Lupus Research, the Lupus Research Institute, and the S.L.E. Lupus Foundation. (more…)

When we’re renovating our homes, we spend time on shopping sites, researching products, reading reviews and comparing brands. Many companies have embraced the power of design and their digital presence is compelling.
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Women empowerment is stronger than ever. Other than stating the obvious (hello, we have a solid female contender running for presidential candidate), brands have not only taken notice, they have encouraged and promoted true girl power!
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President Obama has said, “We are the first generation to feel the impact of climate change, and the last generation that can do anything about it.” Clearly a subject that can no longer be ignored, building support for taking action to mitigate climate change is now a top priority for many of the world’s leaders, including the Pope, with his 1.2 billion followers.
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