Author: pause1

The Lupus Research Alliance unveiled its new brand identity and strategic vision at its inaugural gala at The Waldorf Astoria. The merger represents the unification of three leaders in Lupus Research: The Alliance for Lupus Research, the Lupus Research Institute, and the S.L.E. Lupus Foundation. (more…)

Often the big idea for your brand is hidden in plain sight. Boutique brands in particular, can refresh a message that’s always been there, to bring new relevance for today’s generation.

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When we’re renovating our homes, we spend time on shopping sites, researching products, reading reviews and comparing brands. Many companies have embraced the power of design and their digital presence is compelling.
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In the age of transparency we have all become used to our lives on display. As Glassdoor becomes more popular, companies have had to act on employee feedback, and the new wave of office spaces – like ours at Pause for Thought – are literally transparent, with glass walls separating us from our neighbors.
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The global extravaganza of Expo is upon us, this time hosted by Italy.

The theme of ‘Feeding the Planet, Energy for Life’ has been interpreted by contributing countries and organizations to produce an experience that mixes fabulous architecture with technology, food and a bit of Vegas showmanship!
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