Author: alan-mcnear

We’ve seen design get simpler. We’ve seen brands stand for more. And we’ve worked, along with our clients, to bring voice and connection to the brands we believe in.


President Obama has said, “We are the first generation to feel the impact of climate change, and the last generation that can do anything about it.” Clearly a subject that can no longer be ignored, building support for taking action to mitigate climate change is now a top priority for many of the world’s leaders, including the Pope, with his 1.2 billion followers.

I grew up with Slow Food without knowing it. My mother would wake me at the crack of dawn to hoe the string beans, shuck the corn and dig potatoes—not exactly my idea of fun. I was jealous that my best friend’s mom could take a pizza from the freezer, pop it in the oven and within minutes we could be eating it.

At Pause for Thought we are inspired by entrepreneurs. Their products span every category but we’ve noticed a commonality—personality traits that drive them to success.

Living with uncertainty and pushing through years of obstacles is not for everyone, but for the entrepreneur every misstep is an opportunity to learn and redirect, ultimately making their vision a reality.

Entrepreneurs are fueled by passion. They have an excitement and belief in what they’re doing that sees them through the hard times.

Imagining an opportunity and turning it into a brand with a product that can change the way people think, react and behave is a core driver. Entrepreneurs have a curiosity that transforms the overlooked into innovative products.

We worked with Morton salt to refresh its brand updating its logo and introducing a new packaging design system. Respecting her iconic status and avoiding a cartoon-style makeover, we evolved the Umbrella Girl in small and subtle ways, with cleaner linework and a hint of a smile.

The new Morton Salt wordmark features a fresh and friendly font, while maintaining the leadership qualities of the original logo. A kick in the R mimics the Girl’s step.

Read BRAND NEW‘s analysis of our work.